Manish Godha, CEO Advaiya, talks about Peripheral Automation in a recent Marketing Darwinism interview

Peripheral automation refers to an approach in enterprise architecture that views automation as layers. At the base, there are standard and robust core applications and databases, while vibrant interfaces and experiences at the top meet the business’s unique process and information needs. This strategy recognizes the need for permanence at the base and rapid innovation at the periphery. By automating processes around core records, businesses can enhance efficiency and productivity, gaining a first-mover advantage over competitors.

In conversation with Paul Dunay on Peripheral Automation

Paul Dunay

Welcome to my blog, my name is Paul Dunay and I lead Red Hat’s Financial Services Marketing team Globally, I am also a Certified Professional Coach, Author and Award-Winning B2B Marketing Expert. Any views expressed are my own.

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